Ones to Watch with Skype


Ones to Watch is North America’s premier emerging artist touring platform and artist showcase. Our brief was to establish an ongoing and genuine role for Skype, as the founding partner of Ones to Watch, in the emerging music space that would give
fans an active role in the artist’s journey.

In partnership with Live Nation, we brought the platform to life with an ongoing stream of video and interactive artist experiences that allow fans to get closer to artists through Skype. Working with the touring roster we have produced collaborations with artists like Kid Ink, MKTO, Walk Off The Earth and more. The partnership approach is to put a spin on the artist/ fan relationship, enabling fans to engage with their favorite new artists in innovative and interactive ways.

Overall, the program has established Skype’s credible presence in the music space, receiving over 749 million unique impressions since starting earlier this year, with thousands of fans interacting with artists across the course of the tours, taking Skype into the heart of the conversation between artist and fans.