BRANDING + STRATEGY

Microsoft Sound Branding

 

The content and media landscape demands that your audio identity be as distinctive and powerful as your visual identity, so why isn’t that true for most brands? Translating brand values into sound can be challenging and it takes a particular type of expertise. 

Microsoft recognized this importance and briefed us to think about how they could strengthen their sonic branding across their complicated brand architecture. 

This process has resulted in a new suite of sounds across several of their products and a new audio logo for the mother brand which is being developed to run across their consumer touch points.